180_ways_to_build_a_magnetic_culture

Practical “How To’s” For Retaining, Attracting, and Hiring The Best, Brightest, and Most Productive People Eric Harvey Mel Kleiman MAGNETIC ways to build a 180 CULTURE

It’s a fact! Our pool of qualified talent is quickly evaporating and relief is nowhere in sight. Fast-forward a few short years and you’ll find that as many as four million jobs go begging because of a lack of qualified candi- dates. Fast-forward ten years and the shortfall is projected to be at least 20 million – possibly as great as 30 million. Regardless of your function or level within your organization, one way or another, you will be affected! What once was a seasonal skirmish for new workers has turned into a full-f ledged, year-round war. Today, every employer competes directly with every other em- ployer for needed bodies and minds. But even in light of this battle for resources, there are many strategies that can help you minimize turnover and attract the talent you need. You’ll find 180 of those strategies as you read on. And as you read, you’ll need to pay close attention, because one of today’s most pressing business challenges is building what we call a “magnetic culture” – one that naturally attracts and retains the best … and repels the rest. Building such a culture requires values-driven practices, tough- minded hiring standards, and extraordinary levels of respect for the people you work with and those who work for you. Companies that used to go after their competitors’ customers now chase after their competitors’ best employees! I

A&P l Abbott Labs l Ace Hardware l Alcoa l Allstate l Amazon.com l AMD l America West Airlines l American Airlines l American Express l American Standard l Ameritech l Anheuser-Busch l Ann Taylor l Aramark l Army & Air Force Exchange l Arthur Anderson l Ashland Chemical l AT&T l Bank of America l Barnes & Noble l Baxter Healthcare l Bell South l Beneficial Savings l Best Buy l BlueCross BlueShield l Boeing l BP-Amoco l Brinker International l Bristol Hotels l Bristol-Meyers Squibb l Burlington Northern Santa Fe l Caesars Palace l Caterpillar l Cendant l Centerior Energy l Cessna l Chambersburg Hospital l Charles Schwab l Chase Bank l Cigna l Cisco Systems l City of Carrollton l City of Dallas l Coca-Cola l Colgate- Palmolive l Comerica Bank l CommuniCare l Compass Bank l ConnectCo l Consolidated Stores l Consumer’s Energy l The Container Store l Continental Airlines l Con-Way l Cornell University l DaimlerChrysler l Dana Corporation l Del Webb Corp. l Dell Computer l Delta Airlines l Detroit Edison l Disney l Domino’s Pizza l Duke Power l DuPont l Eagle Communications l EDS l Emerson Electric l Enron Enterprises l Equilon/Equiva l Exxon Mobil l Fannie Mae l Federal Express l Federal Reserve l Federated Department Stores l First Data Merchant Services l Footaction l Ford Motor Company l Fortune Magazine l Franklin Covey l Gale Group l GAP l Gateway l GE l General Motors l Georgia Power l Gingiss International l Godiva l Growmark l Harley-Davidson l Herman Miller l Hewlett Packard l Hoechst l Home Depot l HON Industries l Hughes Aircraft l Humana l Huntsman l Hyatt Hotels l Intel l Inventec Electronics l Johnson Controls l Johnson & Johnson l J.P. Morgan l Kaiser Hospitals l Kerr-McGee l KFC l Kimberly Clark l Kingsbury l K-Mart l Kraft Foods l LabCorp l This book is dedicated to our valued clients …

Lafarge l Libbey-Owens Ford l Lockheed Martin l Loews l Lucent Technologies l Marathon Oil l Marriott l Martin Marietta l Maytag l McDonald’s l Mellon Bank l Memorial Health l Merck l Mercy Health Partners l Meristar Hotels l Merrill Corp. l Merrill Lynch l Microsoft l Mohawk Industries l Motorola l NASA l National Park Service l National Transit Institute l Nestle l New York Times l Nextel Communications l Nike l Nordstrom l Norfolk Public Schools l Nortel l Northern States Power l Northwestern Mutual l Novartis l Ocean Spray l OfficeMax l Ortho-McNeil l Oshman’s l OXY l PacMed l Panasonic l PepsiCo l Pfizer l Phillip Morris l Pillsbury l Pitney Bowes l Pizza Hut l Playtex l Pratt & Whitney l Price Waterhouse Coopers l Procter & Gamble l Providence Health Systems l Provident Bank l Prudential l PSE&G l Quaker Oats l Queens Health Network l Ralston Purina l Red Roof Inns l Safeway l Saks Fifth Avenue l SBC l Schlage Locks l Schlumberger l S.C. Johnson and Son l Seagate l Sears l ServiceMaster l Shaws l Shell l Snap-on Tools l Sodexho Marriott l Southern Companies l Southern Ohio Medical Center l Southwest Airlines l Spirit Energy l Sprint l St. Charles Hospital l St. John’s Hospital & Medical Center l St. Vincent Hospital l Starbucks Coffee l Starwood l State Farm l State of California l State of Kansas l Steelcase l Sun Microsystems l Tenneco l Texas Health Resources l TGSLC l TIC Inc. l Time Warner l Transamerica l TRICON l TXU l Union Carbide l Union Pacific l United Healthcare l University of Oklahoma l University of Virginia l UPS l USAA l U.S. Airways l U.S. Armed Forces l USF&G l U.S. Postal Service l U.S. West l The Venetian Resort & Casino l Verizon l Wal-Mart l Washington Hospital Center l Waste Management l Wells Fargo l Westin Hotels l YMCA … organizations and leaders who truly understand the importance of building a Magnetic Culture.

l l mag net ic (mag-net ik) adj. Of or relating to magnetism or magnets; having an unusual power or ability to attract. l cul ture (kul-ch r) n. The totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought characteristic of a community or population.

The Components of Building a MAGNETIC CULTURE RETENTION ... ATTRACTION ... SELECTION ... Keep ’em Find ’em Get ’em Magnetic Cultures are SELF-PERPETUATING