Simplify Your Objectives for Better Results
Ever find that your people aren’t in sync with your organization’s objectives and the results they’re intended to produce? It just might be that your team is confused about what those objectives are!
Maybe your goals are too complex, too illogical, or too difficult to comprehend and embrace. Or perhaps your people are confused by a dizzying array of organizational objectives. Ever hear of CADD – “Cor-porate Attention Deficit Disorder”? Here’s how it happens: One month, management’s focus is to increase revenue. The next month, the focus is on reducing costs. Then, the hiring process is the priority. And 30 days later management is focused again on cutting back. Which one do your people choose to be in sync with? How reasonable is it to expect them to move from one objective to another in a heartbeat?
Imagine what would happen if a synchronized swim team’s choreography was too complex … or if their routines were constantly being changed. What would likely result – great performances or chaos?
Here’s one you can take to the bank: If your goals are constantly changing, you can (and should) expect constant chaos. Some people in your organization will ignore the newest, hot-off-the-presses objective because experience has taught them that it will soon change, anyway. Why bother changing course when another “knee-jerk” change is probably just around the corner? Good question!
Certainly, in today’s fast-paced, global marketplace, change has become a way of life. And changing direction isn’t necessarily a bad thing – as long as a crystal-clear mission for the organization has been established and everyone understands how proposed changes will help them accomplish the mission. Without that understanding, what you have is change in a vacuum. And that typically leads to chaos and discontent.
So, do you best to keep your goals and objectives simple and as consistent as possible. And when you need to alter your course, help employees understand how those changes support, and are in sync with, your organization’s mission – the core of your business that NEVER changes.