Deciding to make changes is the easy part. Getting your people on board is much more difficult. Best selling author, Mac Anderson (over 2 million of his books have sold) and Tom Feltenstein, highly successfully marketing consultant to the hospitality industry, have teamed up to write an unforgettable book on inspiring change in your organization. It’s a must read for every manager in your company. Listed below is a sampling from the 21 chapters:
- Change What Needs Changing, Not What’s Easy
- Forget for Success
- Re-Recruit Your Best People
- Remove Barriers
- Keep your Focus on the Customer
- Simplify Your Message
- Stand With Them, Not Above Them
- Measure Results
- Set the Stage for Innovation
- Pull the Weeds
