Publishing Partnership Program

Company Background

Founded in 1977, The WALK THE TALK® Company (WTT) has helped individuals and
organizations worldwide achieve success through ethical leadership and values-based business practices. Eighty-four percent of Fortune magazine’s Most Admired Companies use WALK THE TALK Products and Services, which include leadership development training resources, keynote and conference presentations, and a comprehensive library of high-impact books and handbooks.

In the mid-1990s, WTT began to look into strategies to publish its highly respected intellectual properties. That goal, however, led to one of two less than satisfactory business outcomes. First was publisher rejection of many “print worthy” materials: resources that contained proven content which had been supported by WTT’s customer base for many years. Then, on those few occasions where books were actually produced by “traditional” publishers, the relationship typically led to less than expected financial results. In addition, the experience with “traditional” publishers also included expensive book repurchase costs and unexpected intellectual property restrictions. WTT determined, “There must be a better way!”

In 1996, WTT developed an “author friendly” publishing division: one that focused on producing and direct marketing small to medium size books (48 to 124 pages). Current offerings include a variety of topics ranging from leadership development, motivation, and communication skills to ethics, values alignment, customer service, and goal setting. WTT uses a “business to business” marketing model to bypass the complex and characteristically costly publisher/wholesaler/ distributor/retailer marketing process. In addition to direct marketing the author’s book, WTT has developed strategic business alliances with a wide array of training and intellectual property distribution organizations to further penetrate the marketplace with the author’s book content.

Since 1996, The WTT Publishing Division has expanded from solely producing its own authored materials to becoming the publisher of choice for dozens of highly respected authors. WTT introduces between 12 and 18 new books and handbooks each year, and has
millions of book copies in print currently being used by individuals and organizations worldwide.

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