The How of Wow
“If you ever think customers are a pain in the butt, try to do business without them.”
When was the last time you were “wowed” by the service you received? Maybe you were “wowed” while buying groceries, resolving a problem with your bank, checking into a hotel, or flying across the country. Or maybe you were not.
It seems that the secrets behind world-class service are often just that—secrets! But in The How of Wow!, award-winning author John J. Murphy shares ten secrets behind world-class service. In fact, this isn’t just a book about customer service, it’s a book about creating raving fans—customer advocates who go out of their way to spread the good word about the experiences they have consistently had with you.
In The How of Wow!, John J. Murphy challenges you to differentiate your organization from the pack using his ten secrets behind world-class service, and shows you how to make “wowing” customers the rule, rather than the exception.